Midday Masterclass- Using Intellectual Property to Grow Your Business
Date and Time
Thursday Feb 27, 2025
12:00 PM - 1:00 PM NZDT
Location
Events Room 2, Wintec CBD Campus. View the Wintec CBD Map here.
Fees/Admission
Free of charge for members
Non-member $30+gst
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Description
This Midday Masterclass is for business owners who want simple, practical tips to identify and use hidden assets (like patents, brand value, or unique systems) to grow their business. Most of a business’s value comes from intangible assets (like ideas, brand, and technology) — but these often are not used effectively. Learning how to recognise and protect these can help your business scale and attract investors.
About Kate Wilson:
Kate Wilson knows IP and business. She is an internationally recognised IP strategist, patent attorney, inductee in NZ's Women Entrepreneur's Hall of Fame, company director, IP portfolio manager, business owner, physicist, foundation partner of IP firm James & Wells, IP thought leader, and educator. She currently consults to James & Wells.
Since 1979, James & Wells has been at the forefront of innovation in Australasia. Their depth of experience ranges from managing large IP portfolios for international corporations, right through to protecting the ideas of start-ups, and everything in between.
What You’ll Learn:
• How to find the unique assets that give your business an advantage.
• Ways to protect and use these assets to grow faster.
• Real-life examples of companies that succeeded using smart IP strategies.
About Kate Wilson:
Kate Wilson knows IP and business. She is an internationally recognised IP strategist, patent attorney, inductee in NZ's Women Entrepreneur's Hall of Fame, company director, IP portfolio manager, business owner, physicist, foundation partner of IP firm James & Wells, IP thought leader, and educator. She currently consults to James & Wells.
Since 1979, James & Wells has been at the forefront of innovation in Australasia. Their depth of experience ranges from managing large IP portfolios for international corporations, right through to protecting the ideas of start-ups, and everything in between.
Have any burning questions? Please email your questions prior to the event to events@waikatochamber.co.nz . Kate will ensure these are covered in her presentation.
Registrations are required to attend.
Please note - lunch is not provided. You are welcome to bring your own lunch to the session.
For enquiries or to cancel your registration email events@waikatochamber.co.nz
Midday Masterclasses are proudly sponsored by Everest People
Registrations are required to attend.
Please note - lunch is not provided. You are welcome to bring your own lunch to the session.
For enquiries or to cancel your registration email events@waikatochamber.co.nz
Midday Masterclasses are proudly sponsored by Everest People
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