Midday Masterclass - Know Your Customer

Description

A practical masterclass on buyer personas, customer segments and value propositions.

Understanding your customer is one of the most powerful tools for business growth. When you know who you're serving, what matters to them, and why they choose you, it becomes easier to refine your marketing, strengthen your value proposition, and make better business decisions.

Join us for this practical Midday Masterclass with Dylan Shell, Partner - KPMG Private Enterprise as he explores how buyer personas and customer segmentation can help businesses connect more effectively with their ideal customers.

Through real-world examples and a hands-on exercise, you'll learn how to identify and define your target audience, better understand customer needs, and align your products and services to deliver greater value.


PRESENTER
Dylan Shell is Partner - KPMG Private Enterprise and brings more than 20 years of accounting and business advisory experience, including 15 years with KPMG and six years with a large multinational manufacturing and sales organisation. He works with businesses across a range of industries, supporting strategy, risk management, finance, process improvement, change management, and virtual CFO services.

Passionate about helping businesses succeed, Dylan enjoys partnering with clients to challenge thinking, refine ideas, and achieve their financial, business, and personal goals.


Please note - lunch is not provided. You are welcome to bring your own lunch to the session. 

For enquiries or to cancel your registration email events@waikatochamber.co.nz

This is a complimentary event for Chamber members; if you are unable to attend, please let us know by the day before, or a $20+GST no-show fee will apply.

View our terms and conditions here.