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BEGIN:VEVENT
DTSTART:20261028T230000Z
DTEND:20261029T000000Z
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SUMMARY:Midday Masterclass - Know Your Customer
DESCRIPTION:A practical masterclass on buyer personas\, customer segments and value propositions.\n\n\n\nUnderstanding your customer is one of the most powerful tools for business growth. When you know who you're serving\, what matters to them\, and why they choose you\, it becomes easier to refine your marketing\, strengthen your value proposition\, and make better business decisions.\n\n\n\nJoin us for this practical Midday Masterclass with Dylan Shell\, Partner - KPMG Private Enterprise as he explores how buyer personas and customer segmentation can help businesses connect more effectively with their ideal customers.\n\n\n\nThrough real-world examples and a hands-on exercise\, you'll learn how to identify and define your target audience\, better understand customer needs\, and align your products and services to deliver greater value.\n\n\n\n\n\nPRESENTER\n\nDylan Shell is Partner - KPMG Private Enterprise and brings more than 20 years of accounting and business advisory experience\, including 15 years with KPMG and six years with a large multinational manufacturing and sales organisation. He works with businesses across a range of industries\, supporting strategy\, risk management\, finance\, process improvement\, change management\, and virtual CFO services.\n\n\n\nPassionate about helping businesses succeed\, Dylan enjoys partnering with clients to challenge thinking\, refine ideas\, and achieve their financial\, business\, and personal goals.\n\n\n\n\n\nPlease note - lunch is not provided. You are welcome to bring your own lunch to the session. \n\n\n\nFor enquiries or to cancel your registration email events@waikatochamber.co.nz\n\n\n\nThis is a complimentary event for Chamber members\; if you are unable to attend\, please let us know by the day before\, or a $20+GST no-show fee will apply.\n\n\n\nView our terms and conditions here.
X-ALT-DESC;FMTTYPE=text/html:<p><span style="font-size:14px\;"><span style="font-family:arial\;"><strong>A practical masterclass on buyer personas\, customer segments and value propositions.</strong></span></span><br />\n<br />\n<span style="font-family: arial\; font-size: 14px\;">Understanding your customer is one of the most powerful tools for business growth. When you know who you&#39\;re serving\, what matters to them\, and why they choose you\, it becomes easier to refine your marketing\, strengthen your value proposition\, and make better business decisions.</span><br />\n<br />\n<span style="font-size:14px\;"><span style="font-family:arial\;">Join us for this practical&nbsp\;Midday Masterclass with <strong>Dylan Shell\, Partner - KPMG&nbsp\;Private Enterprise</strong>&nbsp\;as he explores how buyer personas and customer segmentation can help businesses connect more effectively with their ideal customers.<br />\n<br />\nThrough real-world examples and a hands-on exercise\, you&#39\;ll learn how to identify and define your target audience\, better understand customer needs\, and align your products and services to deliver greater value.</span></span><br />\n<br />\n<br />\n<strong style="font-family: arial\; font-size: 14px\;"><u>PRESENTER</u></strong><br />\n<span style="font-size:14px\;"><span style="font-family:arial\;"><strong>Dylan Shell</strong> is Partner - KPMG Private Enterprise and brings more than 20 years of accounting and business advisory experience\, including 15&nbsp\;years with KPMG and six years with a large multinational manufacturing and sales organisation. He works with businesses across a range of industries\, supporting strategy\, risk management\, finance\, process improvement\, change management\, and virtual CFO services.<br />\n<br />\nPassionate about helping businesses succeed\, Dylan enjoys partnering with clients to challenge thinking\, refine ideas\, and achieve their financial\, business\, and personal goals.</span></span><br />\n<br />\n<br />\n<span style="font-family:arial\;"><span style="font-size:14px\;"><span style="margin: 0px\; padding: 0px\; border: 0px\; outline: 0px\; font-weight: bolder\; vertical-align: baseline\; box-sizing: border-box\; color: rgb(0\, 0\, 0)\;"><span style="margin: 0px\; padding: 0px\; border: 0px\; outline: 0px\; font-weight: inherit\; font-style: inherit\; vertical-align: baseline\; box-sizing: border-box\;"><span style="margin: 0px\; padding: 0px\; border: 0px\; outline: 0px\; font-weight: inherit\; font-style: inherit\; vertical-align: baseline\; box-sizing: border-box\;">Please note - lunch is not provided. You are welcome to bring your own lunch to the session.&nbsp\;</span></span></span><br />\n<br />\nFor enquiries or to cancel your registration email&nbsp\;<a href="mailto:events@waikatochamber.co.nz?subject=Midday%20Masterclass%20-%2029%20October" style="font-family: arial\; font-size: 14px\;">events@waikatochamber.co.nz</a><br />\n<br />\n<strong style="font-family: arial\; font-size: 14px\;">This is a complimentary event for Chamber members\; if you are unable to attend\, please let us know by the day before\, or a $20+GST no-show fee will apply.</strong></span></span><br />\n<br />\n<a href="https://www.waikatochamber.co.nz/terms-and-conditions/" style="font-family: arial\; font-size: 14px\;" target="_blank">View our terms and conditions here</a><span style="font-family: arial\; font-size: 14px\;">.</span></p>\n
LOCATION:KPMG Building\, Level 10\, 85 Alexandra Street\, Hamilton.
UID:e.2751.6720
SEQUENCE:3
DTSTAMP:20260928T161431Z
URL:https://business.waikatochamber.co.nz/events/details/midday-masterclass-know-your-customer-6720
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