Digital Marketing Strategy Workshop
Date and Time
Monday Aug 5, 2024
8:30 AM - 12:30 PM NZST
8.30am - 12.30pm
Location
Events Room 2, Wintec CBD.
Fees/Admission
Chamber members: $350.00 Non-Chamber members: $395.00
Description
Navigate the complexities of the digital world with our half-day workshop designed to help businesses formulate a cohesive digital marketing strategy. Ideal for entrepreneurs, marketers, and business leaders, this interactive session provides the tools and insights needed to understand your market, select the right digital channels, craft compelling messaging, and measure your success effectively.
Learning Outcomes:
Participants will leave the workshop equipped to:
● Understand the components of a digital marketing strategy and its significance.
● Conduct thorough market analysis and audience segmentation to inform strategy development.
● Select appropriate digital channels that align with business goals and audience preferences.
● Create messaging that effectively communicates the brand?s value proposition.
● Measure the impact of digital marketing efforts and adapt strategies based on data insights.
What to Bring:
● A laptop for interactive activities and research exercises.
● Any existing marketing materials or strategy documents for reference.
Facilitator, Quentin Weber
Founder & CEO, Unbound
Quentin Weber founded Unbound, a Google Premier Partner agency (one of only 20 in New Zealand). As a seasoned digital marketing expert, Quentin is passionate about leveraging technology to solve complex business challenges. With over a decade of experience in digital marketing, he has developed a deep understanding of online advertising, search engine optimisation, and data analytics. As a forward-thinking strategist, Quentin has helped businesses amplify their online presence and drive sustainable growth, from startups to established brands.