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CALSCALE:GREGORIAN
BEGIN:VEVENT
DTSTART:20240804T203000Z
DTEND:20240805T003000Z
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SUMMARY:Digital Marketing Strategy Workshop
DESCRIPTION:Navigate the complexities of the digital world with our half-day workshop designed to help businesses formulate a cohesive digital marketing strategy. Ideal for entrepreneurs\, marketers\, and business leaders\, this interactive session provides the tools and insights needed to understand your market\, select the right digital channels\, craft compelling messaging\, and  measure your success effectively.  \n\n \n\nLearning Outcomes: \n\nParticipants will leave the workshop equipped to: \n\n  Understand the components of a digital marketing strategy and its significance. \n\n  Conduct thorough market analysis and audience segmentation to inform strategy development. \n\n  Select appropriate digital channels that align with business goals and audience preferences. \n\n  Create messaging that effectively communicates the brand?s value proposition. \n\n  Measure the impact of digital marketing efforts and adapt strategies based on data insights. \n\n\n\nWhat to Bring: \n\n  A laptop for interactive activities and research exercises. \n\n  Any existing marketing materials or strategy documents for reference. \n\n \n\nFacilitator\, Quentin Weber\n\nFounder & CEO\, Unbound \n\nQuentin Weber founded Unbound\, a Google Premier Partner agency (one of only 20 in New  Zealand). As a seasoned digital marketing expert\, Quentin is passionate about leveraging technology to solve complex business challenges. With over a decade of experience in digital marketing\, he has developed a deep understanding of online advertising\, search engine optimisation\, and data analytics. As a forward-thinking strategist\, Quentin has helped businesses amplify their online presence and drive sustainable growth\, from startups to established brands.
X-ALT-DESC;FMTTYPE=text/html:<span style="font-family:arial\;"><span style="font-size:14px\;"><span class="TextRun Highlight SCXW256570646 BCX0" data-contrast="none" lang="EN-NZ" style="-webkit-user-drag: none\; -webkit-tap-highlight-color: transparent\; margin: 0px\; padding: 0px\; user-select: text\; outline: transparent solid 1px\; font-style: normal\; white-space-collapse: preserve\; color: rgb(15\, 26\, 20)\; line-height: 20.5042px\; font-variant-ligatures: none !important\;" xml:lang="EN-NZ"><span class="NormalTextRun SCXW256570646 BCX0" style="-webkit-user-drag: none\; -webkit-tap-highlight-color: transparent\; margin: 0px\; padding: 0px\; user-select: text\;">Navigate the complexities of the digital world with our half-day workshop designed to help&#8239\;businesses formulate a cohesive digital marketing strategy. Ideal for entrepreneurs\, marketers\,&#8239\;and business leaders\, this interactive session provides the tools and insights needed to&#8239\;understand your market\, select the right digital channels\, craft compelling messaging\, and&#8239\;</span></span><span class="LineBreakBlob BlobObject DragDrop SCXW256570646 BCX0" style="-webkit-user-drag: none\; -webkit-tap-highlight-color: transparent\; margin: 0px\; padding: 0px\; user-select: text\; white-space-collapse: preserve\; line-height: 20.5042px\; color: rgb(15\, 26\, 20)\;"><span class="SCXW256570646 BCX0" style="-webkit-user-drag: none\; -webkit-tap-highlight-color: transparent\; margin: 0px\; padding: 0px\; user-select: text\; text-wrap: nowrap !important\;">&nbsp\;</span></span><span class="TextRun Highlight SCXW256570646 BCX0" data-contrast="none" lang="EN-NZ" style="-webkit-user-drag: none\; -webkit-tap-highlight-color: transparent\; margin: 0px\; padding: 0px\; user-select: text\; outline: transparent solid 1px\; font-style: normal\; white-space-collapse: preserve\; color: rgb(15\, 26\, 20)\; line-height: 20.5042px\; font-variant-ligatures: none !important\;" xml:lang="EN-NZ"><span class="NormalTextRun SCXW256570646 BCX0" style="-webkit-user-drag: none\; -webkit-tap-highlight-color: transparent\; margin: 0px\; padding: 0px\; user-select: text\;">measure your success effectively.&#8239\;</span></span><span class="EOP SCXW256570646 BCX0" data-ccp-props="{&quot\;201341983&quot\;:0\,&quot\;335559739&quot\;:160\,&quot\;335559740&quot\;:259}" style="-webkit-user-drag: none\; -webkit-tap-highlight-color: transparent\; margin: 0px\; padding: 0px\; user-select: text\; white-space-collapse: preserve\; line-height: 20.5042px\; color: rgb(15\, 26\, 20)\;">&nbsp\;</span></span></span><br />\n&nbsp\;\n<div class="OutlineElement Ltr SCXW8903187 BCX0" style="-webkit-user-drag: none\; -webkit-tap-highlight-color: transparent\; margin: 0px\; padding: 0px\; user-select: text\; clear: both\; cursor: text\; overflow: visible\; position: relative\; direction: ltr\; color: rgb(0\, 0\, 0)\; font-family: &quot\;Segoe UI&quot\;\, &quot\;Segoe UI Web&quot\;\, Arial\, Verdana\, sans-serif\; font-size: 12px\;">\n<p class="Paragraph SCXW8903187 BCX0" paraeid="{9bc41f60-8334-449b-8d58-7fc1281d255b}{219}" paraid="516457913" style="-webkit-user-drag: none\; -webkit-tap-highlight-color: transparent\; margin: 0px\; padding: 0px\; user-select: text\; overflow-wrap: break-word\; white-space-collapse: preserve\; vertical-align: baseline\; font-kerning: none\; background-color: transparent\; color: windowtext\; text-align: justify\;"><span style="font-family:arial\;"><span style="font-size:14px\;"><strong>Learning Outcomes:&nbsp\;</strong><br />\nParticipants will leave the workshop equipped to:&nbsp\;<br />\n&#9679\; Understand the components of a digital marketing strategy and its significance.&nbsp\;<br />\n&#9679\; Conduct thorough market analysis and audience segmentation to inform strategy&nbsp\;development.&nbsp\;<br />\n&#9679\; Select appropriate digital channels that align with business goals and audience preferences.&nbsp\;<br />\n&#9679\; Create messaging that effectively communicates the brand?s value proposition.&nbsp\;<br />\n&#9679\; Measure the impact of digital marketing efforts and adapt strategies based on data&nbsp\;insights.&nbsp\;<br />\n<br />\n<strong>What to Bring:&nbsp\;</strong><br />\n&#9679\; A laptop for interactive activities and research exercises.&nbsp\;<br />\n&#9679\; Any existing marketing materials or strategy documents for reference.&nbsp\;</span></span><br />\n&nbsp\;</p>\n\n<p class="Paragraph SCXW8903187 BCX0" paraeid="{9bc41f60-8334-449b-8d58-7fc1281d255b}{219}" paraid="516457913" style="-webkit-user-drag: none\; -webkit-tap-highlight-color: transparent\; margin: 0px\; padding: 0px\; user-select: text\; overflow-wrap: break-word\; white-space-collapse: preserve\; vertical-align: baseline\; font-kerning: none\; background-color: transparent\; color: windowtext\; text-align: justify\;"><span style="font-family:arial\;"><span style="font-size:14px\;"><strong><span style="color:#000000\;">Facilitator\, Quentin Weber</span></strong></span></span></p>\n\n<p class="Paragraph SCXW8903187 BCX0" paraeid="{9bc41f60-8334-449b-8d58-7fc1281d255b}{219}" paraid="516457913" style="-webkit-user-drag: none\; -webkit-tap-highlight-color: transparent\; margin: 0px\; padding: 0px\; user-select: text\; overflow-wrap: break-word\; white-space-collapse: preserve\; vertical-align: baseline\; font-kerning: none\; background-color: transparent\; color: windowtext\; text-align: justify\;"><span style="font-family:arial\;"><span style="font-size:14px\;"><strong><span style="color:#000000\;">Founder &amp\; CEO\, Unbound&nbsp\;</span></strong><br />\nQuentin Weber founded Unbound\, a Google Premier Partner agency (one of only 20 in New&nbsp\; Zealand). As a seasoned digital marketing expert\, Quentin is passionate about leveraging&nbsp\;technology to solve complex business challenges. With over a decade of experience in digital&nbsp\;marketing\, he has developed a deep understanding of online advertising\, search engine&nbsp\;optimisation\, and data analytics. As a forward-thinking strategist\, Quentin has helped&nbsp\;businesses amplify their online presence and drive sustainable growth\, from startups to&nbsp\;established brands.</span></span></p>\n</div>\n
LOCATION:Events Room 2\, Wintec CBD.
UID:e.2751.4663
SEQUENCE:3
DTSTAMP:20260909T143008Z
URL:https://business.waikatochamber.co.nz/events/details/digital-marketing-strategy-workshop-4663
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