Member Event: Design Thinking for Business Impact
Date and Time
Thursday Apr 10, 2025
9:00 AM - 4:00 PM NZST
Location
Fees/Admission
$940 + GST
Contact Information
Executive Education at Waikato Management School
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Member Event: Design Thinking for Bus...
Description
Sponsored by The University of Waikato
Design Thinking for Business Impact
Waikato Management School's Executive Education short courses will sharpen your skills to drive both personal and professional growth.
Delivered by academic and industry experts, these courses combine in-depth knowledge with practical learning and real-world case studies.
This is a hands-on, one-day course designed for professionals at any level who want to understand how to apply human-centred design to create better products, services, and strategies.
This course provides an immersive introduction to design thinking - an approach used by the world’s leading innovators to solve complex business challenges.
Through interactive exercises, real-world examples, and practical tools, you’ll learn how to:
- Reframe challenges from a customer perspective.
- Generate and test ideas quickly.
- Build alignment and creativity within your team.
- Apply design thinking to drive meaningful change in your organisation.
Register now
Topics covered:
1) Discover (Understanding the problem):
- What is design thinking, and why does it matter?
- Customer empathy: Seeing the world through their eyes
- Research techniques to uncover real needs
- Customer empathy: Seeing the world through their eyes
- Research techniques to uncover real needs
2) Define (Framing the challenge):
- Synthesising insights: Finding patterns and key themes
- Crafting a clear problem statement
- Aligning stakeholders on what really matters
- Crafting a clear problem statement
- Aligning stakeholders on what really matters
3) Develop (Generating solutions):
- Ideation techniques: Moving beyond the obvious
- Prototyping: Testing ideas quickly and cheaply
- Experimenting and iterating based on feedback
- Prototyping: Testing ideas quickly and cheaply
- Experimenting and iterating based on feedback
4) Deliver (Making it real):
- Prioritising and refining solutions
- Creating a roadmap for action
- Embedding design thinking into your organisation
- Creating a roadmap for action
- Embedding design thinking into your organisation
Outcomes:
- Understand the design thinking process
- Develop customer-centered insights
- Frame and define business challenges effectively
- Generate and test creative solutions
- Apply iterative thinking to problem-solving
- Embed design thinking in everyday work
- Develop customer-centered insights
- Frame and define business challenges effectively
- Generate and test creative solutions
- Apply iterative thinking to problem-solving
- Embed design thinking in everyday work
