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Sponsored by The \;University of Waikato
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Design Thinking for Business Impact \;
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\nWaikato Management School'\;s Executive Education short courses will sharpen your skills to drive both personal and professional growth.
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\nDelivered by academic and industry experts\, these courses combine in-depth knowledge with practical learning and real-world case studies. \;
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This is a hands-on\, one-day course designed for professionals at any level who want to understand how to apply human-centred design to create better products\, services\, and strategies. \;
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This course provides an immersive introduction to design thinking - an approach used by the world&rsquo\;s leading innovators to solve complex business challenges. \;
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Through interactive exercises\, real-world examples\, and practical tools\, you&rsquo\;ll learn how to: \;
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- \;Reframe challenges from a customer perspective. \;
\n- \;Generate and test ideas quickly. \;
\n- \;Build alignment and creativity within your team. \;
\n- \;Apply design thinking to drive meaningful change in your organisation. \;
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\nTopics covered:
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1) Discover (Understanding the problem):
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- What is design thinking\, and why does it matter?
\n- \;Customer empathy: Seeing the world through their eyes \;
\n- \;Research techniques to uncover real needs \;
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2) Define (Framing the challenge):
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- Synthesising insights: Finding patterns and key themes
\n- \;Crafting a clear problem statement \;
\n- Aligning stakeholders on what really matters \; \;
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3) Develop (Generating solutions):
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- Ideation techniques: Moving beyond the obvious
\n- Prototyping: Testing ideas quickly and cheaply \;
\n- \;Experimenting and iterating based on feedback \; \;
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4) Deliver (Making it real):
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- Prioritising and refining solutions
\n- \;Creating a roadmap for action
\n \;- Embedding design thinking into your organisation \; \;
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\nOutcomes:
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- Understand the design thinking process
\n- Develop customer-centered insights \;
\n- Frame and define business challenges effectively \;
\n- Generate and test creative solutions \;
\n- Apply iterative thinking to problem-solving \;
\n- Embed design thinking in everyday work \;
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Facilitator: \; \;
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Clare Swallow\, \;Managing Director\, Mulberry St.\, Tauranga
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